LAUNCH × Founder University

Not Chatbots. Not Copilots.
Angels.

Autonomous AI with identity, memory, and a mandate — owning the outcome, not just the channel.

The Problem

Small Businesses Lose Sales Every Single Day

20M+
SMBs in Brazil alone can't respond fast enough
67%
of leads go cold in the first hour
$5K+
monthly cost to hire a single salesperson
"Every business needs a team. Small businesses can't afford one."

Most small business owners wear every hat. They're cooking, delivering, consulting — and missing the messages that could be their next customer. Hiring solves it but costs thousands. AI Angels solve it at the cost of one recovered deal per month.

The Solution

Deploy an Angel in 3 Minutes

Self-service onboarding: Answer a few questions, and your Angel is live — trained on your products, your tone, your sales process.

24/7 Response — Telegram, web chat, and owner dashboard. Never miss a lead again.

Learns Your Business — Products, prices, objections, tone of voice — all from a single onboarding conversation.

Owner Dashboard — Real-time metrics, conversation logs, lead quality. No technical knowledge needed.

One Screen — Messages in, leads out. Owner never sees models, configs, or code.

Proof

4 active pilots. Deep, not wide.

12
Agents live: 8 internal Board + 4 pilots
N=4
Pilots: Chairman, wife's SMB, a consortium-seller pilot, a yoga-courses pilot — generating real leads
0
Paying customers yet — that's the bet
3 min
From checkout to Angel LIVE

The Pivot — Strategic Posture, Not Scar Tissue

We killed our own WhatsApp dependency before Meta forced it. Baileys was already flaky; WABA verification was stuck; the Board ran the math and pulled the plug preemptively. In 48 hours we rebuilt the entire stack on Claude Code + Telegram + web: infrastructure we own, costs we predict, zero dependency on a bigtech's mood.

The Angels moved. The conversations didn't miss a beat. Orthogonal-to-bigtech is a posture, not an accident: autonomous agent infra can't live on rails a platform owner can revoke on a Tuesday.

Depth Over Breadth

4 pilots running — Chairman's stack, wife's SMB on Telegram, a consortium-seller pilot, and a yoga-courses pilot — non-paying, generating real leads from real prospects. Every advisor decision, every response latency, every decision-escalation chain logged across 9+ participants. Zero paying customers today — but the telemetry from N=4 teaches us things 1,000 shallow signups never would.

Onboarding automated end-to-end: Payment → AI onboarding chat → agent deployed → DNS provisioned → live on custom subdomain. Scale from N=2 to 100s is a manual-by-design gate for the first 10 design partners.

Multi-model AI stack: Automatic model routing per task. Designed for continuous improvement; pattern at single-customer depth today.

Per-customer isolation: Each agent runs in its own sandboxed Linux environment. No cross-tenant access by design.

The Moat

Not a Chatbot. An Evolving Relationship.

The more customers use their Angel, the harder it is to leave. Accumulated intelligence, trained workflows, and customer relationships create a moat that grows with every interaction.

The Dataset Is the Product

4 pilots today. Compounds with every paying customer.

Every agent in production captures structured relational memory: who the customer is, what they want, the cadence of their decisions, the escalation chains that convert, the friction points that don't. Not transcripts — structured decision graphs in Portuguese, per-customer.

The seed visible at 4 pilots: we already know the schema of the dataset we're building. Each agent conversation ships with the metadata a bigtech can't retrofit — it has to be extracted from customer relationships, not scraped from the web.

Business Model

Two Tiers: Self-Serve + Concierge

$197-297
Self-serve SaaS / month / agent
$5K
Design-Partner Concierge / month — first 10 only
~$9
Cost to serve per agent / month
~95%
Modeled gross margin at scale (unvalidated at N=2)

Concierge tier (premium design partner): Hands-on vertical transformation with the founding team, guaranteed-outcome offer, multi-channel deployment, and priority on roadmap influence. The first 10 paying customers anchor the dataset and the playbook — then self-serve takes over.

Go-to-market: Brazil first (20M+ SMBs, proving unit economics), then automated global expansion. Self-service onboarding works in any language.

Vertical playbook: Win one vertical, document the playbook, replicate to the next.

SalesReal EstateEducationHealth & BeautyFinance

Platform economics: Each new customer is near-zero marginal cost. Infrastructure scales linearly — 30 agents per $57/mo server.

The Team

A Builder & an AI That Never Sleeps

👨‍💻

Murilo Hallgren

1995 · Age 15 — Intern at RNP (Rede Nacional de Pesquisa, birthplace of the Brazilian internet). Built Yaih, Brazil's first search engine — pre-Google.

1997 — Spun Yaih into SURF, a partnership with ISP Dialdata.

2000 — Sold SURF to Via.Net.Works (a VERIO company).

30+ years — Data & AI Engineering across Brazilian tech since 1995.

Today — Solo-building AngelSpok end-to-end: infra, AI, product, sales.

🤖

Spok — AI Co-Founder

Runs 24/7 on Claude Code + Telegram. Manages infrastructure, coordinates the 8-advisor Board, monitors health, writes pitch decks, and escalates only what needs a human.

🗽

The AI Board — 8 Advisors

Hormozi (GTM), Jobs (product), Thiel (strategy), Stark (engineering), Jim (operations), Fury (urgency), Troi (narrative), Solomon (wisdom). Every major decision gets run past them. They're the same thing we sell — proof we eat our own dog food.

"A startup where the CTO never sleeps and the CEO never stops building."

The Ask

Ready for the LAUNCH Accelerator

LAUNCH Accelerator
Design-partner round · Terms discussed in person

Pre-revenue, MVP live, N=4 active pilots, 8-advisor AI Board running the company

Where we are: honest starting point

N=4 active pilots running — Chairman's own business, wife's SMB, a consortium-seller pilot, and a yoga-courses pilot — non-paying, generating real leads from real prospects. Zero paying customers yet — that's the bet. We killed our WhatsApp dependency before Meta forced it — pivoted to Telegram + web in 48 hours and kept shipping. Infrastructure is ours. The model implies ~95% gross margin at scale if COGS hold; CAC is undefined pre-revenue. The primitive runs live: 8 advisors coordinating product + engineering + GTM daily.

Open to: data-exchange partnerships, TWiST appearance, Founder.University content, or the classic check. Use of funds: convert the 4 pilots + next 10 paid design partners, vertical playbooks, US market entry.

🖖